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[12/14] Case study

Kard

Card-linked rewards · Mobile

The project

Kard is a card-linked rewards platform: link a credit card once and earn cash back automatically at partner stores, with no coupons and nothing to scan at checkout. The mobile app is where people link cards, find offers, and watch their earnings add up.

Our role

Flowform designed the mobile app end to end, and later the company website, working directly with the founding team.

The problem

Card linking asks for a lot of trust up front, before the product has delivered anything. The onboarding had to make that step feel safe and quick, and once cards were linked, offers had to be easy to discover and the earnings easy to see, or the app would be forgotten. The founding team also needed a company site that looked current and polished, quickly.

What we did

We designed the app from onboarding through daily use: a card-linking flow that explains what happens and why, offer discovery by list and by map so people can browse or look around them, one-tap deal activation, and an activity feed that keeps every reward visible so the value of the app is never abstract.

For the company website, we designed the marketing site from structure to final visual polish, with a brand-consistent component library the team could extend to future pages, iterating fast with the founders to get from kickoff to a launch-ready site in days.

The outcome

A mobile app that makes the link-and-earn model feel simple and safe, and a company website the founding team described as an incredibly helpful way to pull together a sleek, up-to-date presence quickly.

Skills and deliverables

  • Product design
  • UX and UI
  • Mobile app design
  • Website design
  • Fintech
Kard: card-linked cash-back rewards mobile app design
Kard: card-linked cash-back rewards mobile app design (screen 1)
Kard: card-linked cash-back rewards mobile app design (screen 2)
Kard: card-linked cash-back rewards mobile app design (screen 3)
Kard: card-linked cash-back rewards mobile app design (screen 4)

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Flowform is a boutique product design agency in Santa Rosa, California, working with startups and teams across Sonoma County, the San Francisco Bay Area, and remote worldwide.

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