Accepting projects for August

Fractional DesignLeadership

Embedded design leadership that brings clarity, craft, and momentum to your product team.
Book a free intro call

Brands Flowform has worked with:

WalmartAdobe MyUS.com WarrCloud Kard Infiniscape GreenLyne
MyUS package forwarding app — mobile UI design
Convincefy — product UI design
Kard — product design work
GoodCell — personal biobanking website design
Product interface design — client project
Product design work — client project
MyUS — package forwarding platform redesign

CLIENT FEEDBACK

"Accountable, deliver on time and with the highest quality."
Oksana Semenov
Walmart

CLIENT FEEDBACK

"Incredibly helpful resource for quickly pulling together a sleek and up-to-date company website."
Ketie Harper
Kard

CLIENT FEEDBACK

"Go above and beyond and have excellent communication and work style."
Jordan Kerwin

Why Teams Choose Flowform Studio

An in-house designer experience without the payroll

Fractional design leadership. Flat rate. No overhead.

Work directly with a senior UX/UI designer. No hiring, no overhead, no benefits to manage.

Senior designer, no payroll

One flat fee. No scope creep, no surprise billing.

Fixed monthly rate

Queue as many requests as you want. We work through them one at a time.

Unlimited requests

First designs land in 24 to 48 hours. Most work ships in days, not weeks.

Fast turnaround

No long contracts. Pause when work slows and pick up where you left off.

Pause anytime

Every project is led and designed by Igor. Senior collaborators join only when it speeds things up — never a junior you haven't met.

Led by one senior designer

How we work

One task at a time, we bring your product to life

Step 1 – Submit design request

Submit Request

Via Trello or Jira, or other tools your team uses, we will estimate the time it takes to execute the task
Step 2 – Work begins on your design

Work starts

Your request moves to the top of the queue. You’ll get an ETA the same day and progress updates as we go.
Step 3 – Receive your design within 24 hours

Receive your designs within 24–48 hours

We are always in communication with you to get the project going

Selected Work

Projects

Products the studio has designed and shipped, from mobile apps to data-heavy platforms.

Mobile Apps

Landing Pages

Branding

UX/UI

Design Systems

Marketing Assets

SAAS

Wireframes

POC

Ideation sessions

AI Apps

and more...

What we handle

Let's build something great

Every project starts with a conversation. Here's what we do best.

Got a rough idea that needs shape?

We'll wireframe it.

Need pixel-perfect UI ready for dev handoff?

Done.

Your product UI feels inconsistent, bloated, or hard to use?

We'll fix it.

Complex lists, nested hierarchies, permissions, empty states, and system rules that actually hold up?

That's our lane.

Need a partner who's there from the start, providing consistent product support?

We got you.

Have a loose idea for a new product feature and need wireframes or flows to make sense of it?

We're on it.

How do we compare

Flowform Studio vs. Alternatives

Flowform Studio
Full-Time Hire
Agencies
Experience
Senior, guaranteed
Varies
Often junior-led
Timeline
24–48 hours
Weeks to hire
Months per project
Flexibility
Pause anytime
12mo+ commitment
Fixed contracts
Revisions
Unlimited
As bandwidth allows
Limited rounds

Est.

2017

About the studio

Flowform Studio is operated by Igor Ginzburg. As a boutique studio, we partner with a limited number of clients to give each engagement focused, senior-level attention.

Since 2017

Hands-on product design expertise since 2017.

Boutique Approach

Fewer clients. More attention. Better outcomes.

Senior-Level Craft

High standards across strategy, UX, and visual execution.

Igor Ginzburg, founder of Flowform Studio

Meet the Design Lead

Igor Ginzburg

Senior product designer with 15+ years across SaaS, fintech, and mobile. Flowform runs on his principles: ownership, collaboration, and helping projects move forward fast. He also partners with a small number of teams as a fractional product design lead, guiding strategy and design from the inside.

Connect on LinkedIn →

Engagement

One Simple Engagement

Clarity, craft, and momentum for teams building what’s next.

Fractional Product Design Lead

Senior design leadership, embedded in your team.

$10K / month
  • Product and UX direction
  • Critical UX/UI design
  • Rapid prototyping in Figma, AI, and code
  • Design systems and product consistency
  • Product + engineering collaboration
  • Implementation review and QA
  • One primary priority at a time
  • Weekly working session
  • Async collaboration in your tools
  • Direct access to Igor
  • Cancel anytime
Book a Conversation

No hourly tracking. No counting screens. No complicated scopes.

Prefer email? igor@flowformstudio.com

FAQs

What does a fractional product design lead do?+
I plug into your product team as senior design leadership, helping shape product direction, solve UX problems, design critical experiences, prototype ideas, and work with engineering through implementation.
What kinds of teams are the best fit?+
Startups and growing product teams that have active product work and need experienced design leadership, but don't need or aren't ready for another full-time senior hire.
Are you hands-on or purely strategic?+
Both. I lead product and UX direction, but I also work directly in Figma and build prototypes when hands-on design is the fastest way to move the product forward.
How do we work together?+
We identify the highest-value product priority, work through it together, and then move to the next. I collaborate directly in the tools your team already uses and typically have one recurring weekly working session.
How do you use AI in your process?+
AI is built into how I work. I use AI and code-based tools to prototype product ideas as working experiences in days instead of weeks, explore more directions faster, and hand engineering something concrete to react to. The product thinking, design judgment, and final craft stay senior and human; AI makes the loop from idea to tested experience dramatically shorter.
Will you work with our engineers?+
Yes. Engineering collaboration is part of the engagement. I stay involved through implementation, review builds, resolve design questions, and help protect the quality of what ships.
Do you work with multiple clients?+
Yes, but intentionally only a small number at a time so each engagement gets direct senior involvement. Every project is led and designed by me, with no hand-offs to juniors you've never met.
Is there a long-term contract?+
No. The engagement is monthly and can be canceled anytime.
What tools do you use?+
Primarily Figma, along with AI and code-based prototyping tools where they help us test product behavior faster. I adapt to the collaboration and project-management tools your team already uses.
Hours of operation+
Monday–Friday, Pacific Time. I typically respond within the same business day. Closed on all major U.S. holidays.