[13/14] Case study
Atalef DeepMatch
The project
Atalef DeepMatch is an AI matching engine for developer hiring. Instead of keyword-matching resumes, it pairs companies with developers based on demonstrated skills. The product needed a brand and a website that could explain that difference and be believed.
Our role
Flowform designed the brand identity and the website, from visual direction through final pages.
The problem
The audience is engineers and the people who hire them, and they are allergic to marketing. Big claims about AI make them trust a product less, not more. The site had to show what the matching actually produces, say plainly what the product does, and answer the questions a technical buyer asks, in the order they ask them.
What we did
We designed the brand identity for DeepMatch, then the website around it. We led with real matching output rather than abstract promises, kept the claims plain and specific, and structured the page to move through the buyer’s questions in sequence: what it does, how it decides, what a match looks like, and what happens next. Visual design stayed restrained so the substance carried the argument.
The outcome
A brand and a website that present an AI product to a skeptical technical audience without hype, and give the company a clear, credible front door.
Skills and deliverables
- Branding
- Website design
- Visual design
- Landing page
